Brand Personality of Airlines, Hotels and Clothing

Indian Airlines: A manly, strong, experienced person who will not be discouraged by any hardship. Even if someone else overtakes he does not give up or envy on others, rather works on himself. He does not believe in external glorifications and popularity. He wants to be decent and never likes to be foppish. He is a personality comprising of qualities such as patience, endurance and helping tendency.

Air Sahara: A manly, active, youthful and adventurous person. He does not want to be slow in his movement. Being slow is not a virtue for him. The dynamism of a youngster is seen in him. He does not want to live like a reserved person. He wants to relate will all the people without any distinction. He wants to achieve a lot in his life and he has the potency to do that.


The Residency Towers: A tall glamorous young lady who enchants everyone. Her charm and beauty is better experienced in the night. She is very selective in her relationships. She does not entertain everyone. Her first criterion is money. She knows that many will fall for her beauty and they will not regret for having fallen because she has the capacity to satisfy everyone’s needs. She is rich. She is economically very strong and morally may be bit weak and she is happy for being that way.

Muniyandi Vilas: He was once rich but now he is just an ordinary man. He is tough and still has quality. His only drawback is his presentation. He knows that everyone relates basing on the external appearance but he is helpless. He does not live in misery because he still works hard but the income is still only in the manageable level. He has learnt to forget his past and at the same time he is seemed to be not bothered about the future.

Raymonds suiting: He belongs to the upper strata of the society. He likes to always be perfect. He does not accept all the appointments. He is reserved, calm but confident. He wants to achieve without exerting too much of strain. He wants to be manly not with the daily chores but with the exercise from his Gym. He is very much self-conscious and wants to project his better half in public.

Kumar Shirts: A middle class citizen who wants to project himself to the society without investing too much of money for his external appearances. He is self conscious but does not find means to overcome that pre-occupation. He has a good name in the society but he has to constantly work hard to retain his name.