ABC of a copywriter

I tried to compile an article using all the letters of the alphabets and I was satisfied with the form not the content. Let me try out a new method. It may appear childish but creativity has the beginning here. Let me bring out the qualities of a copywriter using the ABC of the K.G. student.

A for apple: ‘An apple a day keeps the doctor away.’ A copywriter should be like an apple which is sweet, medicinal and costly. Oftentimes copywriters are costly and sweet but fail to be medicinal. The writing should have the medicinal effect which means it should heal the wounds of the world.

B for Ball: Ball is a generic term. In sports ball has different role. The basic spherical shape is always maintained. Football is different from baseball, so also every ball is different in its role, purpose and function, but the common feature is that it is important for any game. So also a copywriter can be unique in his role, but he/she should always remember that his/her writing should prove to be important to the society.

C for Cat: Cats in general are believed to have better eyesight even in the dark. A copywriter should have deeper seeing. His views should not be pessimistic. Even in the darkness he/she should be able to see the light.

D for Dog: Dogs have nearly 220 million smell sensitive cells. A copywriter should smell the reality. If he is writing a copy, he should not start doing it without thorough research. They say that a news reporter should have nose for news and so also a copywriter should have a nose for not only news but for the truth.

E for an Elephant: As soon as you see elephants we think of something which is huge and strong. Let me give you a different explanation. Elephants are symbols of wisdom in Asian cultures, and are famed for their exceptional memory and very high intelligence, so also a copywriter should posses wisdom, memory and intelligence.

F for Fan: I am not meaning the object fan here. I mean the admirer of someone. A copywriter can admire someone else but he/she should primarily learn to be fan of himself or herself.

G for Giraffe: Here I am not talking about Giraffe proper but Giraffe Heroes. They are the people who stick their necks out for the common good. Every copywriter has the social responsibility and therefore should voice out the cries of the common people in their writing.

H for Hut: Huts are easily built and shepherds initially began to live in huts. Copywriters should have convictions as strong as concrete building but for their ideas and other creative elements they should be as simple and flexible like the huts.

I for Ice Cream: Who does not like ice cream? From child to older people everyone has a liking toward the ice cream. In the same way the copies written by the copywriter should be liked and enjoyed by everyone. The copy should always carry elements of universality.

J for Jug: Even if the river is overflowing in abundance unless you have a jug or a container of that sort you cannot make the water your own. Knowledge is like a overflowing river, it the copywriter who draws the ideas and makes it personal to every reader.

K for Kite: It is believed that by at least 549 AD paper kites were being flown, as it was recorded in that year a paper kite was used as a message for a rescue mission. Today kite has different meanings and significance. If the writing on the kite was used in the rescue operation, how much more the writings of copywriters of today with all their sophistication do good for the society?

L: Lamp: I remember the quote, ‘it is better to light a lamp than to curse the darkness.’ Every copywriter should act as the lamp for the society. He should try to illumine the minds of the people in the little possible ways.

M for Monkey: A number of countries have used monkeys as part of their space exploration programmes, including the United States and France. The first monkey in space was Albert II who flew in the US-launched V2 rocket in June 14, 1949. What am I trying to tell here? Every copywriter should explore the new possibilities without the fear of failing.

N for N.I.B: N.I.B is a song released by British heavy metal band Black Sabbath. It is said that the song is about the devil falling in love and totally changing by becoming a good person. A copywriter has the equal power, his/her writing can be an instrument to bring about the change in people. Should he/she not realize his extraordinary power?

O for Orange: Orange is a colour usually used in safety. In olden days the gurus wore orange clothes. The copywriters should be like the Gurus of the new age. They are the sages in disguise.

P for Pen: Everyone knows the famous quote ,Pen is mightier than sword. The pen plays an important role to every copywriter. It is the sword which gives him victory, but he/she should always remember that this sword should not be solely used only for his success.

Q for Queen If advertising is the king, the copywriting is the queen and therefore copywriters should realize their responsibility.

R for Rat: Most of them may doubt the power of the copywriter and the copywriting. Written word is not going to bring out the instant results but we should always remind ourselves of the role played by the rat in releasing the lion from the net. Words are powerful like the rat’s tooth.

S for Sun: Sun does not get struck in one place. We see it moving all the time and that is the dynamism every copywriter should posses.

T for Tap: Taps regulate the flow of water and the copywriters regulate the flow of ideas.

U for Umbrella: We have often heard of umbrella term which means word with multiple meaning. A copywriter should not be caught up in stereotype thinking he should come out with different interpretations of the reality.

V for Van: A van is the vehicle which carries goods. There are different types of vans. A copywriter is the one who carries the message to the public. In short he should be like a messenger.

W for Wax: Wax melts when heated. A copywriter should not be emotionless person. The sorry situation that exists in the society should melt his heart.

X for Xylophone: The words of copywriter should resonate in our ears as the music from xylophone keeps ringing in our ears.

Y: Yark: It is the exclamation of surprise or joy. Every word of the copywriter should be read with yark.

Z for Zebra: We all know that zebra has good hearing power. It can turn the ear in all its directions. A copywriter should not turn down any criticism, he/she should hear everything with respect only then his voice will be heard by the others.